Question 3 - Pre Technology

Bauer Media Group – Europe’s largest privately owned publishing group, Bauer Media publishes over 300 magazines in over 15 different countries as well as online websites, television channels and various radio stations. It was founded in 1875 and its base of operations lies in Hamburg, Germany. It already publishes several magazines and e-zines based around different genres, including music, cars, sports etc.

Hearst Magazines – Originally named the National Magazine Company, Hearst Magazines launched in the early 1900s in the United States, when founder William Randolph Hearst bought ‘Nash’s’, a British fiction magazine. Hearst have ownership of many leading magazines such as Elle, Cosmopolitan, Esquire, Men’s Health etc. Furthermore, Hearst Magazines also own 31 television stations in USA through Hearst Television, Inc.

Dennis Group – The 6th largest consumer magazine publisher based in the UK and United States was founded in 1974 by Felix Dennis and it publishes over 30 different magazines which include, Men’s fitness, EVO, Auto Express, Women’s Fitness etc.

Time Inc. UK – Previously known as IPC Media (International Publishing Corporation), Time Inc. UK was found in 1890, is a consumer magazine and digital publisher who publishes 60 different magazines, including the very popular NME, In Style, Marie Claire etc. Time Inc. UK has offices all over the world, from New York to Hong Kong.

The publisher which will be publishing ‘Instrumental’ will remain Bauer Media Group for the reason that they do not currently publish a magazine of my particular genre of rap and hip-hop. Bauer is publishing music magazines such as ‘Q’, which is the UK’s largest selling monthly music magazine, this means that Bauer Media has existing experience in the publication of a music magazine however ‘W’ only focuses on rock and roll. Furthermore, Bauer Media has ownership of several television channels including ‘4 Music’ and ‘Kiss’, which means the magazine will have another option for awareness.

‘Instrumental’ will be available as a hard copy magazine as well as an e-zine, the hard copies will be distributed in various stores such as WHSmith and the e-zines will be distributed via a company website as well as being downloadable onto mobile phones, including androids and Apple products. The reason for being distributed via an app is that the magazine will be easily accessible by my target market who will most likely possess an item to allow them to access the internet or application store.