Magazine Stand

Looking at a stores magazine stand it was clear to see the relation between popularity and the positioning of the magazines. The more popular magazines were positioned on the front of the magazine stand as they were the most purchased therefore allowing easy access for customers. When being displayed on the stand, every magazine has its front cover facing the front, towards the customer, so it is easy for them to view each magazine. The magazines which were behind the most popular were easy to see to an extent, the clearest part of the magazine which was visible to the customer was the title/masthead.

The majority of magazines had cover stars/cover images in the centre of the page but there are some exceptions which have the images near the bottom or on the side of the page, on these magazines there is much more text in comparison to the magazines which have a central cover star image. Each of the magazines have their own colour scheme or font which are unique to their company.

There are various way which a company can distribute their magazine through the internet, television adverts or through mobile phones. Many companies set up accounts within social media sites in order to promote their magazines, and on the sites they present information linking to the magazine such as; information on the magazine, upcoming issues etc, this is also present within the television adverts promoting the magazines and the mobile phone apps dedicated to individual magazines. The adverts include the most information about the magazines but very briefly as they have allocated times given by the channels, where as the mobile phone apps include every little detail about the magazine, including information about the company, what will be present in new future issues, celebrity thoughts etc, the apps are very useful as they use the readers/audience to their advantage and use their opinions to market their magazines, this means that the audience is involved with the success of the magazine/company.